Why Solar Companies Make Little Or No Profits


And It’s Not About Sales Skills.

 It’s Not About Being A Big Company... And

It’s Not About Having A Giant Bank Account.

It's About A System

But....Why Am I Sharing This Information?

Markets are getting competitive. Panel prices have leveled out and in some instances, are rising. Regulations with state programs are changing like the weather and the utilities are pushing back.

You're trying to make money, but its like a roller coaster. Actually, its a "solar-coaster"......

So, how can you win in this industry, as it always seems like its in spasm?

Something has to change.........

Dear Friend,

My name is Keith Cronin. I’m a business consultant that was able to grow my solar business and have it acquired by SunEdison. After my exit, I started working with solar companies like yours, to increase profits and help them grow their businesses, using a few systems I created.

You Can Do This

It all comes from being able to give your customers what they want, quickly and easily. They all want professional and accurate solar proposals with options, so they can do business with you.

They don’t want to wait, they want it now!

I’ll teach you the easiest way in the world to create, deliver and replicate solar proposals for all of your customers that want one.

You can give your customer a proposal in 10 minutes or less!

You see, I used to struggle in the beginning, giving customers proposals quickly but I’d have to tell them I’d get back to them.

Something needed to shift and a chance meeting with a respected business professional was the catalyst that seeded the idea that reshaped my business and brought me alot of financial success.

He said you need to be able to give a professional proposal on the spot! Don't make them wait!!

How long do your customers wait......?


Instant Proposals

So, we set out to create a proposal creation tool that would do just that. No more excuses.

This investment started paying off quickly and soon we were able to give our customers what they wanted, the same day. Actually, that’s not true- the same meeting.

No longer was it a huge production to create as many proposals as customers wanted. It was a process that everyone now enjoyed.

When you think about the fact that a residential solar sale can make you $3,000 to $4,000 profit for a $30,000 PV system, don't you want to close the deal quickly?

Think about how many sales people can be doing this at your company, every week.

Do You Want To Do Any Of this?

  • You will now create proposals quickly and easily
  • You will have less paperwork to manage
  • You will have your sales people creating their own proposals
  • You will have a system for keeping everyone and everything working
  • You will make a lot more money
  • You will have a lot more free time
  • Your life at home will be much more enjoyable
  • You’ll see your family a whole lot more
  • You’ll now have a system!

PPA or Lease- It's All Built Into The Program

Secret Weapon

This has been my secret weapon for years and continues to be. It is a system for not just creating solar proposals, but an automated way to run the business.

You see, its all connected- sales, operations, management, administration, purchasing and more into the tool. Everyone is all working from the same information, saving you time and eliminating confusion.

We all know time is money and when you’re growing a business, time seems to be illusive, doesn’t it?

String Or Micro Inverter?

Which one do you offer? Both, great. Customers love choices.

We have a built in string sizing program, ready to go out of the box. We’ve pre-populated the database with products and it is easy to add your products as well, saving you time and giving your customers choices.

As things change over time, you can add to the list too!

Solar Modules Galore

 How many different kinds of modules are in the marketplace? Plenty! Which ones are your favorites? We have an extensive list of them in the database, ready to go.

You can also add yours as well in minutes, customizing the database to your needs.

Do You Offer Leases Or PPA’s?

Have any of your prospects asked for a lease or PPA? Built into the tool, is a robust leasing and PPA calculator to expand and increase your customer base.

Many consumers want solar, but want to buy the power and not own the system. Power plant management wasn’t what they were looking for.

They want to do business with you!

This is where the gold is, my friend. It was also the genesis of Sun Edison’s business model and why I believed in the business model and why we joined forces.

It is the future of energy and should be part of your business strategy as well.

Let Me Show You How

I’d like To Introduce You To:

The Solar Profit Pricer

The indispensable tool!

*Picture is for illustration purposes only. Product training is all web based.

What Is The Solar Profit Pricer?

The Solar Profit Pricer is an excel based solar proposal creation tool that allows you to give you what your customers want in minutes.

It can run on a PC or Mac and comes fully loaded with all the common solar panels and inverters in the marketplace today.

This will allow you to create proposals quickly for your customers and add more sales people to your team. It is completely customizable to your company and your needs and will grow as you grow, making changes easy.

Want To See It In Action?

What's Included In The Training And The Product

Here is what you get when you sign up

  • 1

    Module 1

    you get in depth video training on how to use the software, which will allow you to create proposals quickly for your customers

  • 2

    Module 2

    you get video training and private access for your sales team on how the software works, freeing up your time to focus on the business.

  • 3

    Module 3

    you get video training and private access for your management team on how the software works, freeing up your time to focus strategy.

  • 4

    Module 4

    you get access to the formulas behind the software on how it was built, so you can customize it.

  • 5

    Module 5- Bonus

    Secret formula videos- learn macros and other hidden formulas and look over my shoulder to watch how we made them

You Get It All- 4 Hours Of Video Training

You will be proficient at MS Excel by the time you've gone through the videos! The formula training alone will raise your excel skills to the next level. You'll be cutting and pasting with ease and "bending" the excel file to make it your own.

  • The Excel File

    As soon as you login and go to the first video, you will see the excel file to the right of the video. Download it and get started right away.

  • Premium Training by Us

    Just by watching the videos, you will be an excel power user, without going to school! The formulas, conditional formatting, Index-Match and a host of macros that you can use for other excel projects you have.

  • Sharing With Your Team

    The intent of the software is to have it on all of your sales teams computers to be able to create proposals instantly for your customers. They can then save the file to your server when they’ve created the proposal.

  • Video Training

    We’ve found the best way to teach you, is to do what we do, and record the lessons. It is like looking over our shoulder as we walk through the file with you.

  • Guidance at Every Step

    When you watch the videos, we recommend watching first. Then when you’re done, open the file and do what we do and modify the file for your own custom needs.

  • Get Started Within Minutes

    As soon as you pay, you’ll be directed to the members area and can get up and running instantly.

Take A Look In The Private Members Area

Before We Tell You What It Costs, We Have Some Added Bonuses For You


  • An hour on the phone with me- Ask me anything- business, software, strategy etc. It’s your hour, use it as you’d like!
  • Solar Playbook- my 180 page PDF book for running your solar company

Here's What You Get When You Join Today:

  • Complete Resources Pack

    Access to all the video training. If you have a sales and or operations manager, we can give them separate credentials, so they can see, only what you want them to see.

  • Access to Us- For 1 Hour

    We want to see you successful. We offer 1 hour of free consulting time to get your most challenging questions answered.

  • Website Membership Access

    We know web training is the future. Harvard, Yale, Stanford and University of Phoenix all use this today.

  • Our Solar Playbook

    When we create systems around our sales and operations processes, your team will know what is expected of them and they will serve your customers and manage their expectations.

What Do Others Think

A Testimonial….. 

Jeff Nagashima- General Manager, SolarWave Hawaii

  • What was the obstacle that would have prevented you from buying this product?

The program requires knowledge of Excel. To use it as intended requires a lot of detailed information to be input (individual costs and labor estimates). We ended up modifying the program quite a bit to fit our business model.

  • What did you find as a result of buying this product?

As long as you know Excel, it is very flexible. It provides an excellent framework that can be “customized” to your business and your preferences on appearances and such.

  • What specific feature did you like most about this product?

You don’t have to pay someone to update each time you want to make change.

  • What would be three other benefits about this product?

a. Flexibility. The product can grow with you.

b. You can be up and running in a short period of time.

c. PVWatts data is all there.

  • Would you recommend this product? If so, why?

I would absolutely recommend this product. It organizes the sales proposal process in a way that is organized and neat. It also provides an excellent framework on which to build and grow your business.

Top 10 Questions People Ask

1.    How will this accelerate my sales?

By providing your customers with a proposal on the spot. You can give them multiple proposals for different panel and inverter options immediately. Print to PDF and you’re done!

2.    How does the software work?

The software runs on MS Excel. This is used all across businesses around the globe and the most flexible to customize for your needs versus a web based program.

3.    Will this work in my area?

This will work in any area that has solar incentives (we also have customers adapting it to their other service businesses as well). We do have a few international clients too.

4.    How many computers can I put it on?

You can put it on all of your companies’ computers. Get it on more sales peoples computers, to make more sales!

5.    Will it work on my Mac, as I don’t have a PC anymore?

It will work on a Mac or PC with Excel for Mac 2011 or MS Excel 2010 with macros enabled.

6.    How can I change the formulas?

With the extensive video training tutorials, you will watch how we built it and replicate what we did and change the formulas to meet your needs!

7.    Can I put in my own contract language and logo?

Yes, the contract language is just a placeholder. Same for your logo- customize it to how you like it. Change fonts, colors, charts, pricing- its all in your control.

8.    I’m not too good at excel- will this be difficult?

We realize some are power uses and others are not. This is why we give you all the formulas, so you can replicate what you see and put it to work immediately in your company.

9.    How do I buy it?

There is a link on this page. It will take you to the checkout. Once paid, you will receive an email with the access credentials to get into the members area and be able to download the software immediately and get started.

10. Who will train me?

We have an extensive library of videos to walk you through every aspect of the software. Training is expensive. Watching and learning on the web is much more affordable to be able to deliver a product to the marketplace and you can watch the videos over and over to learn and earn!

Get Started Now, Click The Button Below

3 Easy Payments Of $165

After placing your order you will get instant access to our complete
course including all trainings and resources

SOLAR PROFIT PRICER is an excel based residential solar pricing tool for solar energy integrators to quickly and easily create proposals for their customers in 10 minutes or less. This program works on MS Excel for PC or Mac. The course is broken down into 4 video module categories Module # 1: An overview of the tool as it relates to owners using the tool. We walk you through all of the steps involved in making the tool to the mindset behind each step. Module # 2: A detailed walk through for your sales team on how to enter information and creating proposals instantly for your customers. Module # 3: Detailed videos for your management team on how to use the tool for the company. Module # 4: Behind the scenes for owners on how to make modifications to the tool for their companies. We offer a 30 day, money back guarantee. If in 30 days, you don’t feel this was for you, we will refund you all of your money. Module # 5: Secret formulas- learn how to use macros and VBA to lock down the tool. Bonus # 1: An hour on the phone with me assisting you with any aspects of your business. Bonus # 2: The My Solar Playbook- 180 page PDF. EARNINGS DISCLAIMER We don’t believe in “get rich” programs – only in hard work, adding value, building a professional career, and serving others with real value and excellence. Our programs are intended to help you grow your business and to make a difference in the world. As stipulated by law, though, we can not and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? What we can guarantee is your satisfaction; we give you a 30-day 100% satisfaction guarantee, so if you are not happy for any reason with the quality of our training, just ask for your money back. You must be aware that nothing on this page or in any of our content is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance; our content is for illustrative and educational purposes only. Always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change, business endeavor, or financial concept. You alone are responsible and accountable for your actions in life, and there is always risk in trying anything new, so by your purchase here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance. Anyway, all of our terms for this program and site can be accessed via the link below. It’s basic stuff — don’t think you are guaranteed to make money easily or at all, consult professionals before attempting new endeavors, understand there is risk in being an entrepreneur, etc. — but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. That’s why we also put disclaimers on all our pages, why we give you our contact information for any questions, and why we give you a 100% satisfaction guarantee. We also don’t want you to copy this program and resell it and if we do, we will use our resources in our legal department to pursue action against you. We don’t want to, so lets all follow these disclaimers.

Copyright © 2008-2014 SunHedge LLC. All Rights Reserved.

Get Started Now

If you're not happy with the software in 30 days, ask us for a refund.